ABOUT Figura Fatale

Figura Fatale is a blog founded by Patricia Seward in 2020 that is focused on curated fashion, beauty, and lifestyle.

Patricia was crowned Miss World British Columbia in May of 2022 and Miss Intercontinental Canada in November of 2022.

Fashion blogger, sustainable fashionista, environmental advocate and champion for women empowerment, Patricia’s passion for sustainability and fashion developed while studying luxury fashion at Bocconi University, Milan, and sustainable operations and marketing at Simon Fraser University’s Beedie School of Business. She is a cofounder of the supplier sustainability program for a national telecommunications company where she challenges the status quo. “Courageously inspired and passionately creative,” describes Patricia perfectly!

As a sustainable fashion blogger, Patricia's beauty with a purpose project is the “Future Fashion Initiative.” With ten percent of greenhouse gasses emitted by the fashion industry, the overconsumption of fashion is a major contributor towards climate change. Patricia has partnered with local women's charities, by hosting webinars and sharing resources with women on how to dress their best, to increase their confidence in the workplace while taking into account the sustainability impacts of their fashion choices.

Patricia has worked on marketing projects with Hasbro Italy, Fresh Prep, and TELUS mobility. She is passionate about slow fashion, consumer behaviour, branding, and creative direction and is proficient in Italian, French, English, and Spanish.

Please email figurafatale@gmail.com if you are interested in appearances, webinars, partnerships and image consultant services.